Metalurgia'98 - First Edition expected to generate R$ 80 million in post-event business
The Metalurgia'98 International Fair of Technology for Casting, Steelmaking, Forging, and Services was attended by a specialized audience of 12,000 people, and 220 companies from Brazil, Japan, the United States, Canada, Germany, Denmark, Austria, England, Italy, Argentina, Korea, and Taiwan participated in the event. These companies closed post-event business deals totaling R$ 80 million over the course of 12 months. The fair was visited by 12,000 people over five days, from Brazil's main industrial centers and the Mercosur countries.
As the first business event in the country to bring together all sectors of the industry, Metalurgia'98 was already significant due to the support of the entities that promoted the initiative. The event was organized by ACIJ and ABIFA (Brazilian Foundry Association) and officially supported by Sindiforja (National Union of Forging Industries), ABM (Brazilian Association of Metallurgy and Materials), SAE (Society of Automotive Engineers), FIESC, Tupy Technical School, Ajorpeme, and Joinville Metalworking and Electrical Materials Industries Union.